While the world is speeding in a digital direction, print shouldn’t be ignored in your communications arsenal, especially in the B2B sector. Time is a scarce resource on the web. With the exception of social media and shopping sites like Amazon, most viewers will move on to the next site after looking at just a page or two. When you have in-depth information to share, or if you’re selling something which requires some due dilligence, there’s still no better medium than print. That’s not to say print can ignore a story or doesn’t have to reinforce your brand or integrate with your web, email marketing or social media platforms; it’s just a different way of telling the same story with fewer interruptions from pop up ads and notifications.