by Michael Grossman | Jul 20, 2019 | Cleantech, Green Marketing, Marketing Tactics, Social Media, Startups, Uncategorized
To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, “Free Exposure!” being shouted at you; but through the right ear, you hear, “Waste of time and...
by Michael Grossman | May 8, 2019 | Cleantech, Climate Change, Uncategorized
For years, I was a carbon capture skeptic because the technology has an “S” for storage or sequestration. To me, storing CO2 underground was like asking a smoker to hold his breath to protect everyone around him from the harmful effects of...
by Michael Grossman | Apr 18, 2019 | Branding, Delivering Your Message, Uncategorized
Washington Governor, Jay Inslee is unlikely to become the 46th President of the United States, but by the time the votes get counted in Iowa in January, every voter will know one thing about him: he’s the climate change candidate. If you’re in the...
by Michael Grossman | Mar 13, 2019 | Social Media, Storytelling, Uncategorized
If the most annoying bios on Twitter are people who call themselves “hackers,” “life coaches” and “keynote speakers,” then the two most annoying types of tweets begin with the words “interesting” or...
by Michael Grossman | Jan 7, 2019 | Uncategorized
Short and to the point, but the answer depends on the format and platform. In a 2018 Digital Trends report, Emarketer forecasts that social network video ad revenues will reach $11.69 billion by 2020, roughly double the $5.68 billion spent in 2017. With that...
by Michael Grossman | Dec 2, 2018 | Climate Change, Delivering Your Message, Uncategorized
Trying to consume this much bad news on climate change in such a short period is like drinking from a firehose. When I returned from my extended Thanksgiving vacation a few days ago, I felt like the Lloyd Bridges air traffic controller character in the movie,...
