by Michael Grossman | Dec 11, 2018 | Climate Change, Delivering Your Message, Storytelling
Why are rural and blue-collar Americans so resistant to taking concrete steps to reduce the impacts of climate change when they stand to be most disproportionately affected? As warnings about climate change impacts become more dire and cataclysmic, I can hear...
by Michael Grossman | Nov 7, 2018 | Elections/Public Policy, Storytelling
Creating your brand around a compelling story and staying true to that brand story yields good results. I learned storytelling in the binary world of political campaigns, and one of the things that’s stuck with me all of these years later is, absent...
by Michael Grossman | Oct 24, 2018 | Comedy, Marketing Tactics, Personal Stories, Storytelling
You Have To Build The Story First It seems like most marketers today graduated from the same program whose first dictum is, “If you’ve made them laugh, you’ve done your job.” As a consequence, the public is bombarded with irony, cultural...
by admin | Aug 29, 2018 | Brand Stories, Storytelling
Story Transcends Any Individual Merit Or Shortfall U.S. Senator John McCain was a man of many dimensions, many achievements, and by his own reckoning, many flaws. But what will compel millions to pay homage to him this week is this singular man’s story...
by admin | Aug 10, 2018 | Cleantech, Storytelling
Heartbreaking as the images of Tahlequah, the orca, carrying her dead baby calf for the 17th day off the coast of Washington and British Columbia are, there’s a profound lesson to be learned by environmentalists and the cleantech community about the transcendent...
