by Michael Grossman | May 6, 2024 | Content Marketing, Delivering Your Message, Elections/Public Policy, Marketing Tactics, Startups, Storytelling, Uncategorized
The annual gathering of the most promising early-stage cleantech companies at the National Renewable Energy Laboratory’s Industry Growth Forum is a feast of ideas for those who believe we can stave off the worst impacts of climate change. While history says 90 percent...
by Michael Grossman | Oct 2, 2023 | Branding, Cleantech, Marketing Strategy, Startups, Storytelling
Marketers Won’t Bite You It’s a difficult task for most startups to determine when they need to bring marketing help to the team–and when I say marketing, I don’t mean sales. I’m talking about a vehicle to give your audience a better...
by Michael Grossman | Apr 10, 2023 | AI, Cleantech, Marketing Strategy, Startups
Here’s the situation: You’re the CEO of a climate-focused startup, and money is always tight. You’re looking for that first customer to prove your concept, but you need to hire another engineer (or two) to finish your prototype. You know you need a website built to...
by Michael Grossman | Mar 27, 2023 | Delivering Your Message, Marketing Tactics, Startups, Storytelling
Financial panics aren’t rational. They are just another demonstration of how numbers alone are an insufficient motivation for investors to act. Spreadsheets Are No Match For Human Nature Since the Dutch tulip bubble and crash in the 17th Century,...
by Michael Grossman | Mar 16, 2023 | Content Marketing, Startups
Once upon a time, the Greeks created content, but it was known as lyric verse. The Egyptians created their content on papyrus while the Romans called content epic poems. Today, we lump all of these communication forms together under the guise of “content...
by Michael Grossman | Feb 10, 2023 | Branding, Marketing Strategy, Startups
Last year, investment in clean energy technologies topped a trillion dollars for the first time. What’s the secret to tapping into it if you have a cleantech startup? For starters, get your story straight. Your Story Needs An Answer For This… Because so many cleantech...
