by Michael Grossman | Aug 31, 2019 | Marketing Tactics, Social Media, Social Media Marketing, Uncategorized
Facebook got gamed again this week by people trying to influence an election, and it’s a great case study in why you need flexibility in your social media ad budget. The Illuminati Isn’t Alive No, this time it wasn’t Vladimir Putin sitting...
by Michael Grossman | Jul 20, 2019 | Cleantech, Green Marketing, Marketing Tactics, Social Media, Startups, Uncategorized
To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, “Free Exposure!” being shouted at you; but through the right ear, you hear, “Waste of time and...
by Michael Grossman | Mar 13, 2019 | Social Media, Storytelling, Uncategorized
If the most annoying bios on Twitter are people who call themselves “hackers,” “life coaches” and “keynote speakers,” then the two most annoying types of tweets begin with the words “interesting” or...
by Michael Grossman | Feb 5, 2019 | Content Marketing, Delivering Your Message, Email Marketing, Marketing Tactics, Social Media
Think like a TV network executive when programming your brand’s media channel to increase your ratings. Once upon a time, when America’s media consumption was limited to three television stations, network executives would gather in a conference room...
by admin | Jul 30, 2018 | Brand Stories, Social Media
Yesterday, your company lost more value than the annual budgets of 200 nations. Your user growth has flattened, and younger demographics are turning to other platforms to share the stories of their lives. The overwhelming public opinion blames you for allowing Russian...
by admin | Jul 27, 2018 | Social Media
Last week, New York Times White House Correspondent, Maggie Haberman, announced she was stepping back from Twitter after nine years and 187,000 tweets, saying “the medium has changed.” She, of course, announced this on Twitter, which linked back to a...
