by Michael Grossman | Nov 18, 2024 | Content Marketing, Social Media, Social Media Marketing
You’re the founder or a C-Suite executive for a cleantech company with a Twitter account (I refuse to call it X, for the record). You and your team are either uncomfortable or outraged by the direction of the social media platform and the antics of its...
by Michael Grossman | May 5, 2023 | Content Marketing, Social Media, Social Media Marketing
Does Elon Musk’s Twitter Care About Climate Tech Companies? You’d think a guy who founded an electric vehicle company and a company that builds solar panels would be all in on helping promote companies pursuing clean technology solutions on one of the...
by Michael Grossman | Oct 29, 2020 | Content Marketing, Email Marketing, Marketing Tactics, Social Media Marketing, Video Marketing
Greetings fellow two-dimensional creatures: With all of our interactions flattened into a rectangle, you may find yourself, like me, missing the human interaction that accompanies marketing and networking. “Adapt or die,” said Oakland A’s General Manager, Billy...
by Michael Grossman | Oct 6, 2019 | Delivering Your Message, Social Media, Social Media Marketing
“If all of your friends jumped off a bridge, would you jump off it too?”–my mother In today’s business world, it’s a given your company needs a social media strategy. My favorite question in the last year or so is to ask why. Here...
by Michael Grossman | Aug 31, 2019 | Marketing Tactics, Social Media, Social Media Marketing, Uncategorized
Facebook got gamed again this week by people trying to influence an election, and it’s a great case study in why you need flexibility in your social media ad budget. The Illuminati Isn’t Alive No, this time it wasn’t Vladimir Putin sitting...
