by Michael Grossman | Nov 9, 2018 | Cleantech, Marketing Tactics
7 Questions To Answer I get to sit in on quite a few early-stage cleantech investor pitches, which means I get to learn three things: The American spirit of entrepreneurialism and creative genius are still alive and well; There are no shortage of ideas to solve...
by Michael Grossman | Oct 24, 2018 | Comedy, Marketing Tactics, Personal Stories, Storytelling
You Have To Build The Story First It seems like most marketers today graduated from the same program whose first dictum is, “If you’ve made them laugh, you’ve done your job.” As a consequence, the public is bombarded with irony, cultural...
by admin | Sep 17, 2018 | Cleantech, Delivering Your Message, Marketing Tactics
First Rule: It’s Not About Your Invention Over the last couple of weeks, I’ve been invited to judge the pitches of a host early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
by admin | Aug 16, 2018 | Cleantech, Marketing Tactics
Cleantech companies sell solutions, not widgets. One of the cliches about cleantech founders is they are astoundingly brilliant when it comes to creating useful inventions to combat climate change. Unfortunately, that cliche run headlong into the reality...
by admin | Jul 20, 2018 | Marketing Tactics
My start in the world of storytelling and marketing came from the rough and tumble world of political campaigns for which I produced TV ads, websites, and direct mail. The First Amendment allows for a wide latitude about what you can say about a candidate for office...
