by Michael Grossman | Jul 9, 2019 | Cleantech, Delivering Your Message, Green Marketing, Marketing Tactics, Startups
So you’ve got a great idea to stave off climate change and make the world a more sustainable place, and you’re convinced you can turn it into a profitable business. You’ve written your business plan; you’re searching for investment, and;...
by Michael Grossman | Jun 9, 2019 | Marketing Tactics
Every business owner thinks his/her brand should be in the spotlight, and why not? The long hours, the novel ideas, the enthusiasm, the purposeful value proposition: isn’t it evident the media should take note? And from the days of Gutenberg to the 1970s,...
by Michael Grossman | Feb 7, 2019 | Brand Stories, Marketing Tactics, Storytelling
According to a 2017 Unilever International study, 78% of U.S. consumers said they feel better when they buy sustainably produced products, yet green companies in both the B2C and B2B sectors have nowhere near that kind of market share. What gives? Savvy market...
by Michael Grossman | Feb 5, 2019 | Content Marketing, Delivering Your Message, Email Marketing, Marketing Tactics, Social Media
Think like a TV network executive when programming your brand’s media channel to increase your ratings. Once upon a time, when America’s media consumption was limited to three television stations, network executives would gather in a conference room...
by Michael Grossman | Jan 24, 2019 | Marketing Tactics, Startups
An imaginary conversation that’s been spun out verbatim on countless occasions among cleantech companies burning through cash. Growth stage companies in the cleantech sector are perpetually short on cash until they reach scale, and they often have to make hard...
by Michael Grossman | Jan 1, 2019 | Marketing Tactics
Companies, non-profits and solopreneurs have finished making their goals for 2019, and one that’s on just about every list is “improve our marketing to support our sales, positioning, lead generation or prominence.” Then comes the hard part:...
