by Michael Grossman | Jun 1, 2019 | Marketing Strategy
Your website is the online portal for your audience, and your website’s homepage is the cyber front door. How you welcome your viewers will be the first impression of your brand and is critical to move them through the sales funnel to become your brand...
by Michael Grossman | May 2, 2019 | Marketing Strategy
We’ve all heard the old trope. “Active bodies stay active while sedentary bodies atrophy.” The same is true for marketing; use your tools to keep them sharp and your audience engaged. That’s why your company needs a marketing strategy. See if this rings true...
by Michael Grossman | Apr 4, 2019 | Branding, Comedy, Marketing Strategy
For most founders and growth stage companies, unspooling the difference between branding, marketing and advertising is akin to watching the most famous comedy routine of the 20th century. So, to give clarity to those whose gifts are in other endeavors...
by Michael Grossman | Apr 1, 2019 | Branding, Marketing Strategy
The famed jeweler Harry Winston was such a stickler for perfection that after purchasing the 143-carat Star of Sierra Leone diamond, he announced he would cleave away the slight flaws and imperfections, which was a risky maneuver that caused apoplexy among...
