by Michael Grossman | Jul 8, 2024 | Elections/Public Policy, Email Marketing, Marketing Tactics
Marketing Best Practices Around Election Time Whether you’re B2B, B2C, or B2G, the tsunami of election advertising will be rocking your boat in the coming months. Earlier in my career, I was the guy buying up all of the TV, radio, and internet inventory on the...
by Michael Grossman | Mar 28, 2024 | Content Marketing, Email Marketing
It seems that every company in the cleantech sector has a newsletter. Unfortunately, those newsletters exist mainly as an afterthought, whether the company has a marketing team or not. If you asked most of the cleantech C-Suite why they have a newsletter, they will...
by Michael Grossman | Nov 28, 2023 | Email Marketing
How Mind-Numbing Emails Hurt Your Brand I’ve come up with a marketing take on the old camp song, “99 Bottles of Beer on the Wall” after today. It’s called “99 Black Friday Emails In My Inbox.” Every year at this time, we get subjected to the email marketing version of...
by Michael Grossman | Oct 29, 2020 | Content Marketing, Email Marketing, Marketing Tactics, Social Media Marketing, Video Marketing
Greetings fellow two-dimensional creatures: With all of our interactions flattened into a rectangle, you may find yourself, like me, missing the human interaction that accompanies marketing and networking. “Adapt or die,” said Oakland A’s General Manager, Billy...
by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing
Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I’ve written before about how only about one-third of email recipients read beyond the fourth paragraph. What do...
by Michael Grossman | Feb 5, 2019 | Content Marketing, Delivering Your Message, Email Marketing, Marketing Tactics, Social Media
Think like a TV network executive when programming your brand’s media channel to increase your ratings. Once upon a time, when America’s media consumption was limited to three television stations, network executives would gather in a conference room...
