by Michael Grossman | Feb 14, 2021 | Cleantech, Delivering Your Message, Startups
On the FX television show “What We Do In The Shadows,” the audience meets a familiar character: the energy vampire. His name is Colin Robinson, an unassuming, spectacled man whose incessant droning small talk slowly sap those around him of their...
by Michael Grossman | Dec 1, 2020 | Cleantech, Delivering Your Message, Startups
The Battle for Cleantech Funding A recent spate of stories in green media suggests a second climate funding boom is in the offing for startups in the cleantech sector. It’s a nice change of pace after funding dried up for almost a decade after the first...
by Michael Grossman | Jun 11, 2020 | Climate Change, Delivering Your Message, Elections/Public Policy
“It takes two years to learn how to speak and sixty to learn how to keep quiet.”–Ernest Hemmingway As the COVID-19 crisis has played out, I’ve been watching with increasing unease how some in the climate action community are...
by Michael Grossman | Apr 27, 2020 | Delivering Your Message, Marketing Strategy, Marketing Tactics
…And What Happens When Everyone Shows Up To The Party Wearing The Same Outfit? A month ago, I was scrambling to produce an ad for a client before Washington shut down due to the coronavirus. The client knew COVID-19 was going to cause a dramatic downturn...
by Michael Grossman | Jan 11, 2020 | Branding, Delivering Your Message, Marketing Strategy
Two words no CEO of a seven or eight-figure company ever likes hearing from me are “market research,” as in, “I feel it would be helpful to clarify our value proposition, our strategic advantage, and our audience if we conducted some market...
by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing
Is anyone reading your email during the holiday season? And if they are reading or listening to your message, does it pass the threshold of caring? I’ve written before about how only about one-third of email recipients read beyond the fourth paragraph. What do...
