What’s Redefining A Category? The banjo wasn’t a new instrument when comedian Steve Martin started playing it as a kid. It had been around for 100 years. Players in the genre became virtuosos, and you can hear it in everything from bluegrass and country to...
For most founders and growth stage companies, unspooling the difference between branding, marketing and advertising is akin to watching the most famous comedy routine of the 20th century. So, to give clarity to those whose gifts are in other endeavors...
What’s A Brand Archetype? Most of my friends and casual acquaintances know I perform stand up comedy as a hobby. I suspect it’s the Catskill genes inside of me, and I genuinely enjoy making people laugh. After my most recent performance though, it...
You Have To Build The Story First It seems like most marketers today graduated from the same program whose first dictum is, “If you’ve made them laugh, you’ve done your job.” As a consequence, the public is bombarded with irony, cultural...
If George Carlin were still alive, he’d be having a field day with the word “brand.” You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it’s not a bad brand. You...
Comedy is largely a confessional sport in which comedians (and comediennes) mine the depths of their experiences to create a link with the audience. Like a boxer, a comedian (or comedienne) has a one-two punch–setup and punchline– and only the best can...
