by Michael Grossman | Oct 12, 2023 | Brand Stories, Branding, Cleantech, Climate Change, climate tech, Content Marketing, Delivering Your Message, Storytelling, Video Marketing
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech Company Is...
by Michael Grossman | Aug 2, 2023 | Cleantech, Climate Change, Content Marketing, Delivering Your Message, Investor Pitch
Is it All About Your Invention? Over the course of my career in the climate tech industry, I’ve had the opportunity to judge the pitches of early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
by Michael Grossman | Nov 15, 2020 | Climate Change
“The public is the only critic whose opinion means anything at all.”–Mark Twain Reality Bites…Hard One of life’s ultimate paradoxes is the nearly impossible task of changing a person’s mind while at the same time public opinion is never static. When it...
by Michael Grossman | Jun 11, 2020 | Climate Change, Delivering Your Message, Elections/Public Policy
“It takes two years to learn how to speak and sixty to learn how to keep quiet.”–Ernest Hemmingway As the COVID-19 crisis has played out, I’ve been watching with increasing unease how some in the climate action community are...
by Michael Grossman | Feb 15, 2020 | Branding, Cleantech, Climate Change
The Cleantech Brand Is A Failure If No One Knows What It Means Invariably, it happens. I’m out at an event with professionals. Maybe it’s a business awards dinner like last week or at a convention. Someone will ask me what I do for a living, and I explain,...
by Michael Grossman | Oct 10, 2019 | Climate Change, Storytelling
A Noble Story Fit For A Nobel Prize When the Nobel Peace Prize is announced on Friday, there is better than a decent chance the name inside the envelope will be that of a precocious, 16-year-old Swedish girl, the youngest person to ever receive this prestigious...
