by Michael Grossman | Jul 20, 2019 | Cleantech, Green Marketing, Marketing Tactics, Social Media, Startups, Uncategorized
To be engaged in social media, or not to be engaged in social media. That is the question for cleantech companies. Through the left ear, you hear, “Free Exposure!” being shouted at you; but through the right ear, you hear, “Waste of time and...
by Michael Grossman | Jul 9, 2019 | Cleantech, Delivering Your Message, Green Marketing, Marketing Tactics, Startups
So you’ve got a great idea to stave off climate change and make the world a more sustainable place, and you’re convinced you can turn it into a profitable business. You’ve written your business plan; you’re searching for investment, and;...
by Michael Grossman | Jun 26, 2019 | Cleantech, Delivering Your Message, Startups
If you’ve founded a cleantech company, there’s a better than even chance your background is in science or engineering. There’s also a high probability you could write an encyclopedia about your invention. Neither of these factors is likely to...
by Michael Grossman | May 8, 2019 | Cleantech, Climate Change, Uncategorized
For years, I was a carbon capture skeptic because the technology has an “S” for storage or sequestration. To me, storing CO2 underground was like asking a smoker to hold his breath to protect everyone around him from the harmful effects of...
by Michael Grossman | Mar 4, 2019 | Cleantech, Climate Change
Save yourself from pre-ordering the history book for 2019 because I can sum it up in one sentence: Too many people wanted too much stuff for carbon emissions to stop rising. Assuming the Earth’s population continues to grow at present rates, the choice...
by Michael Grossman | Jan 31, 2019 | Cleantech
These rising stars were all part of the 2019 Cleantech 100. Yesterday, the Cleantech Group, one of the foremost publishers of industry reports and indexes as well as the host of cleantech events around the world, issued its annual Cleantech 100 Report, highlighting...
