by Michael Grossman | Sep 5, 2019 | Branding, Delivering Your Message, Storytelling
Like millions of parents around the country, I took my daughter to college last week. It’s a bittersweet ritual that started when I let her hand go on her first day of kindergarten and is now complete. She has chosen a path, and it forevermore will...
by Michael Grossman | Jun 19, 2019 | Branding, Delivering Your Message, Marketing Strategy, Storytelling
The saying “A picture is worth a thousand words” has been around so long because it’s true. But when I look at the brand strategy behind the websites, social media and content marketing of companies In the B2B space, I often wonder if I missed...
by Michael Grossman | May 18, 2019 | Branding
The internet was made by and for cats. What other possible explanation could there be for the crazy sensation known as Grumpy Cat? But as you indulge yourself in a private moment of mourning over her death earlier today, it’s never too soon to think about...
by Michael Grossman | Apr 18, 2019 | Branding, Delivering Your Message, Uncategorized
Washington Governor, Jay Inslee is unlikely to become the 46th President of the United States, but by the time the votes get counted in Iowa in January, every voter will know one thing about him: he’s the climate change candidate. If you’re in the...
by Michael Grossman | Apr 4, 2019 | Branding, Comedy, Marketing Strategy
For most founders and growth stage companies, unspooling the difference between branding, marketing and advertising is akin to watching the most famous comedy routine of the 20th century. So, to give clarity to those whose gifts are in other endeavors...
by Michael Grossman | Apr 1, 2019 | Branding, Marketing Strategy
The famed jeweler Harry Winston was such a stickler for perfection that after purchasing the 143-carat Star of Sierra Leone diamond, he announced he would cleave away the slight flaws and imperfections, which was a risky maneuver that caused apoplexy among...
