by Michael Grossman | Dec 5, 2023 | AI, Branding, Cleantech, Content Marketing, Social Media, Uncategorized
We all know a picture is worth a thousand words, but your images bore your audience. Could generating images with AI increase interest for your brand? Are Your Cleantech Brand’s Images Set To ‘Snooze?’ By definition, if your company is in cleantech/climate tech, your...
by Michael Grossman | Nov 12, 2023 | Branding, Cleantech, Marketing Strategy
In the fiercely competitive landscape of cleantech, the success of a marketing strategy often boils down to the art of positioning. In the realm of sustainable solutions, being better, faster, and cheaper might seem like the golden ticket to success. However, in...
by Michael Grossman | Oct 12, 2023 | Brand Stories, Branding, Cleantech, Climate Change, climate tech, Content Marketing, Delivering Your Message, Storytelling, Video Marketing
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. A well-produced video is one of the best ways to bridge that gap. A Cleantech Company Is...
by Michael Grossman | Oct 2, 2023 | Branding, Cleantech, Marketing Strategy, Startups, Storytelling
Marketers Won’t Bite You It’s a difficult task for most startups to determine when they need to bring marketing help to the team–and when I say marketing, I don’t mean sales. I’m talking about a vehicle to give your audience a better...
by Michael Grossman | Sep 19, 2023 | Brand Stories, Branding, Cleantech, Delivering Your Message, Marketing Strategy, Storytelling
Simplifying Complex Cleantech Ideas With Story From the dawn of the cleantech era, the environmental movement, really, complex language has been a constant stumbling block to widespread understanding and acceptance of good ideas. It’s not anyone’s fault;...
by admin | Aug 22, 2023 | Branding, Cleantech, Storytelling
Focus Is About The People You Serve Ask an climate tech engineer or scientist what the focus of their start up company is, and you’re likely to hear a statement beginning with the words, “we make…”. That shouldn’t be surprising because...
