by Michael Grossman | Oct 19, 2019 | Brand Stories, Cleantech, Green Marketing, Marketing Strategy, Startups
Part 1–Research This column is the first of a five-part series on the critical elements necessary for a cleantech company to successfully market itself, regardless of the budget. Do I Have To Pay For Marketing? One of the most frequent questions I...
by Michael Grossman | Mar 21, 2019 | Brand Stories, Storytelling
Imagine you are looking for a movie to see with friends on a Saturday night. You open the movie app of your choice and begin scrolling through the selections. As you share the options with your friends, inevitably someone will ask, “what’s it...
by Michael Grossman | Mar 11, 2019 | Brand Stories, Comedy, Storytelling
What’s A Brand Archetype? Most of my friends and casual acquaintances know I perform stand up comedy as a hobby. I suspect it’s the Catskill genes inside of me, and I genuinely enjoy making people laugh. After my most recent performance though, it...
by Michael Grossman | Feb 7, 2019 | Brand Stories, Marketing Tactics, Storytelling
According to a 2017 Unilever International study, 78% of U.S. consumers said they feel better when they buy sustainably produced products, yet green companies in both the B2C and B2B sectors have nowhere near that kind of market share. What gives? Savvy market...
by admin | Aug 29, 2018 | Brand Stories, Storytelling
Story Transcends Any Individual Merit Or Shortfall U.S. Senator John McCain was a man of many dimensions, many achievements, and by his own reckoning, many flaws. But what will compel millions to pay homage to him this week is this singular man’s story...
by admin | Aug 27, 2018 | Brand Stories, Comedy
If George Carlin were still alive, he’d be having a field day with the word “brand.” You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it’s not a bad brand. You...
