YE OLDE CONTENT
What’s Your Logline?
Could you explain your brand in one sentence? If not, you should learn the Hollywood magic of loglines.
Stop Using These Two Words On Twitter
Social media is meant to share experiences and activities, not just to share your presence there. Two oft-used words on Twitter are a tip-off to a bland post that’s wasting a good opportunity to engage with your audience.
Brand Stories Need An Archetype
Don’t let your brand make the same mistake I made at my last stand up comedy showcase: give your audience a relatable archetype.
Can We Decouple Carbon Emissions From GDP?
Save yourself from pre-ordering the history book for 2019 because I can sum it up in one sentence: Too many people wanted too much stuff for carbon emissions to stop rising. Assuming the Earth's population continues to grow at present rates, the choice facing...
Storage Drags Utility Into The (Sun)Light
Arizona’s largest utility in America’s sunniest state has finally recognized solar energy as the cheapest and cleanest energy source.
The Green New Deal Won’t Pass In 2019. Here’s Why That’s A Good Thing.
The recently released Markey/Ocasio-Cortez Green New Deal is a political manifesto, not a policy document.
Can Green Companies Take Their Story For Granted?
If your brand has sustainability as its core purpose, do you need to sell it when your audience already agrees with you?
Increasing Content Views Is As Easy As Watching TV
How can you use the decades-old art of programming network television to improve your brand’s content marketing?
5 Cleantech Companies To Watch
Cleantech’s best of the best early stage companies were honored by the Cleantech Group. See which 5 captured my attention.
Does Cleantech Need Content?
A one act play in which a panicked CEO tries to cut the company’s marketing budget.