Michael Grossman | Cleantech Brand Braggadocio & Message Minstrel

How Can You Successfully Market During A Pandemic?

by Michael Grossman | Apr 27, 2020 | Delivering Your Message, Marketing Strategy, Marketing Tactics | 0 Comments

With revenues dropping due to the coronavirus, brands are asking whether it’s worth spending resources on marketing, and if they do, what should they say?

Should Cleantech Be Rebranded As ClimateTech?

by Michael Grossman | Feb 15, 2020 | Branding, Cleantech, Climate Change | 0 Comments

The Cleantech Brand Is A Failure If No One Knows What It Means Invariably, it happens. I'm out at an event with professionals. Maybe it's a business awards dinner like last week or at a convention. Someone will ask me what I do for a living, and I explain, "I'm a...

Here’s Why Market Research Is Key To Your Company’s Success

by Michael Grossman | Jan 11, 2020 | Branding, Delivering Your Message, Marketing Strategy | 0 Comments

Marketing a brand without first conducting market research is akin to skydiving without a net. Why chance years of your hard work to sheer luck?

Can Your In-House Marketing Manager Do This?

by Michael Grossman | Dec 31, 2019 | Marketing Tactics, Uncategorized | 0 Comments

Decades ago, an in-house marketing manager needed to master a limited number of skills. In today’s marketing landscape, the expertise necessary requires a team.

6 Ways Your Email Marketing Can Compete During The Holidays

by Michael Grossman | Dec 15, 2019 | Content Marketing, Delivering Your Message, Email Marketing | 0 Comments

Like death and taxes, it’s a certainty your content is going to be competing with more messages in December. Here’s how your email can cut through the noise.

What Are The Marketing Tools Every Cleantech Company Must Have?

by Michael Grossman | Oct 19, 2019 | Brand Stories, Cleantech, Green Marketing, Marketing Strategy, Startups | 0 Comments

What are the essential strategies and tactics cleantech companies must execute in order to successfully market their company?

What This City Needs Is A Tagline. With A Capital “T.”

by Michael Grossman | Oct 14, 2019 | Branding, Cleantech, Marketing Strategy | 0 Comments

Taglines are often dismissed as unnecessary fluff by cleantech companies. But they are no less vital to your financial success than the science or engineering behind your company.