YE OLDE CONTENT
When Should A Startup Get Marketing Help?
At what point in a startup’s existence does the value of paid marketing outweigh the costs? There is no one-size-fits-all answer.
Is Your Cleantech Tongue-Tied?
Cleantech entrepreneurs and sustainable brands alike are guilty of limiting their audience because of their overly complex communication style.
Focus: Framing Your Brand Mission and Vision
Focus Is About The People You Serve Ask an climate tech engineer or scientist what the focus of their start up company is, and you're likely to hear a statement beginning with the words, "we make...". That shouldn't be surprising because scientists and engineers...
Nailing Your Climate Tech Investor Pitch
Is it All About Your Invention? Over the course of my career in the climate tech industry, I’ve had the opportunity to judge the pitches of early stage cleantech companies. I love getting to participate in these events because of the pastiche of promising ideas which...
Should Climate Tech Companies Pay For Twitter Subscriptions?
Elon Musk is a climate tech guy, but is his vision for Twitter compatible with climate tech companies?
Can AI Replace All Marketing Tasks?
Here’s the situation: You’re the CEO of a climate-focused startup, and money is always tight. You’re looking for that first customer to prove your concept, but you need to hire another engineer (or two) to finish your prototype. You know you need a website built to...
Your Climate Tech Startup Needs A Sharper Story Now In The Wake Of SVB
Fewer startups are likely to receive funding in the wake of Silicon Valley Bank’s failure. Sharpen your climate tech story to stay in the game.
Top 5 Reasons Your Climate Tech Startup Must Create Content
What’s the real ROI of content marketing?
A Good Cleantech Story Is Worth Its Weight In Gold
With cleantech investment topping a trillion dollars, there’s a strong incentive to have a story that connects with your audience.
Search Engine Rankings – Why Cleantech Companies Need To Rank On Search Engines
Paying attention to search engine rules is especially important for startup cleantech companies. Here’s why.