YE OLDE CONTENT
A Look Back At Three Iterations Of Cleantech
Clean tech pioneer, Steve Gerritson, takes a look back at the trends impacting the development of industries in the sector.
Oceans Rising But Not A Drop Of Water To Drink
Putting a price on water is even more critical than pricing carbon if we want to encourage conservation and a review of how we grow food and power our society. It will also unleash a new cleantech sector to meet these needs.
Valuable Lessons In John McCain’s Story
Story Transcends Any Individual Merit Or Shortfall U.S. Senator John McCain was a man of many dimensions, many achievements, and by his own reckoning, many flaws. But what will compel millions to pay homage to him this week is this singular man's story that...
Has Brand Reached Buzzword Purgatory?
If George Carlin were still alive, he'd be having a field day with the word "brand." You can brand this, or brand that. My company has a brand; do you have a personal brand? They have a weak brand, but at least it's not a bad brand. You can have a good brand,...
7 Truths For Better B2B Marketing
Cleantech companies sell solutions, not widgets. One of the cliches about cleantech founders is they are astoundingly brilliant when it comes to creating useful inventions to combat climate change. Unfortunately, that cliche run headlong into the reality...
Why You Need A Content Marketing Calendar
See the little boy at the top of this post? He didn't turn in his assignment because he didn't realize it was due today. And do you know why he forgot to complete his homework? That's right! He didn't put it on his calendar. For shame. While little Billy is busy doing...
Whale Of A Story
Heartbreaking as the images of Tahlequah, the orca, carrying her dead baby calf for the 17th day off the coast of Washington and British Columbia are, there's a profound lesson to be learned by environmentalists and the cleantech community about the transcendent power...
A Canal Awakening
When I get asked why I focus my business on cleantech, I usually reply we only have one way to move--forward--and the scientists and engineers who are creating the solutions to save our species and planet need help to tell their stories to get funding and to grow...
China’s Foreign Recycling Ban Can Be A Watershed Moment
Opportunity in the cleantech sector is best summed up by Isaac Newton's Third Law of Motion, which is why the equal and opposite reaction to China's refusal to continue to be the world's trash dumping ground is going to be a colossal leap for sustainable supply...
How To Get People To Open Your Email
So you've invented the coolest product in the world, which is destined to save humankind while creating millions of new jobs and giving every child his or her unicorn. Now you want to tell the world about it: everyone you've ever known since high school (and didn't...