by Michael Grossman | Feb 14, 2021 | Cleantech, Delivering Your Message, Startups
On the FX television show “What We Do In The Shadows,” the audience meets a familiar character: the energy vampire. His name is Colin Robinson, an unassuming, spectacled man whose incessant droning small talk slowly sap those around him of their...
by Michael Grossman | Dec 17, 2020 | Branding, Social Media
If It Walks Like A Duck And Quacks Like A Duck, It’s Bad Branding Whether you call them Stories, Reels, or Fleets, all represent the same idea: short-form video. In the grand tradition of success and repetition that defines the internet landscape,...
by Michael Grossman | Dec 1, 2020 | Cleantech, Delivering Your Message, Startups
The Battle for Cleantech Funding A recent spate of stories in green media suggests a second climate funding boom is in the offing for startups in the cleantech sector. It’s a nice change of pace after funding dried up for almost a decade after the first...
by Michael Grossman | Nov 15, 2020 | Climate Change
“The public is the only critic whose opinion means anything at all.”–Mark Twain Reality Bites…Hard One of life’s ultimate paradoxes is the nearly impossible task of changing a person’s mind while at the same time public opinion is never static. When it...
by Michael Grossman | Oct 29, 2020 | Content Marketing, Email Marketing, Marketing Tactics, Social Media Marketing, Video Marketing
Greetings fellow two-dimensional creatures: With all of our interactions flattened into a rectangle, you may find yourself, like me, missing the human interaction that accompanies marketing and networking. “Adapt or die,” said Oakland A’s General Manager, Billy...
