by Michael Grossman | Mar 9, 2022 | Marketing Tactics
Your Climate Tech Science Still Has To Sell What’s the most critical reason your climate tech company has a website? A. Brand Recognition B. Credibility C. Raise Money D. Become The Acknowledged Lead In Your Sector E. Sell Your Product Or Technology The answer...
by Michael Grossman | Feb 9, 2022 | Delivering Your Message, Green Marketing, Marketing Strategy, Startups, Storytelling
Make Your Eco-Friendly Marketing Sprout By Taking These Four Steps Perhaps the most transparently disingenuous and self-delusional lines I hear when I encounter startup CEOs in the climate tech space is, “We’re in stealth mode.” News flash: your...
by Michael Grossman | Dec 12, 2021 | Brand Stories, Green Marketing, Marketing Strategy, Startups
The Science Alone Won’t Close The Sale. Would you honestly try to win a competition in the running shoe market against Nike by comparing the amount of sustainable rubber? How about throwing your lower energy use smartphone against Apple? Climate...
by Michael Grossman | Nov 7, 2021 | Branding
Lessons From Facebook’s Meta Announcement Meta means both transcendent and transcendently self-aware. In that sense, Facebook has come up with the perfect new name. >Why they did it, and the timing of the announcement has stirred up a great deal of cynicism due to the...
by Michael Grossman | Oct 1, 2021 | Brand Stories, Storytelling
>Sabermetrics didn’t see this coming even though the story is thousands of years old. The underdog. David vs. Goliath. The 1980 U.S. hockey team vs. the U.S.S.R. Erin Brockovich vs. Pacific Gas & Electric. Our brains are wired for this archetypal story, and the...
